We work with our clients to help them utilize marketing diagnostics - that is, understanding how their best customers make their buying decisions (buyer’s journey) to select our clients as their preferred vendor in the competitive environment. This marketing diagnostics understanding can obviously be extended to identify sales prospects with characteristics that are similar to your top customers.
We utilize insights into the concepts of solution selling (solution visualization and capability enablement), coupled with an orientation toward, and understanding of, the customer’s perspective of their purchasing environment. We add to this a deep understanding of many messaging channels (public relations, video, etc.) and how customer decision making can be influenced by the messaging in these channels. We also have an orientation toward technology and its implementation - a perspective that is often missing.
Need to get your arms around your customers, prospects and market? Need facts and information, not guesswork?
Contact us for an introductory discussion. We look forward to hearing from you.
Jeffrey Geibel APR, LEED AP - Principal
Tel: +1-617-484-8285 (-4 GMT)