Marketing and Public Relations
for
B-to-B Sales and Market Development

We specialize in helping executives (typically business services or technology related) understand the changes occurring in their markets, with their competition (and competitive environment) and with their customers. That's our market development and planning services. We also develop B-to-B marketing and public relations programs that are designed to support the sales effort. That's our program execution services.

In other words, we help our clients determine how the changes in their markets affect them - and by highlighting those changes and the options they present - how they might respond to those changes.

Using a diagnostic approach {our Sales Autopsy ^SM}, we map out their customers' buying processes and develop the messages that will reach similar customers, and implement through marketing and public relations programs in support of sales.

We also provide on-going advisories and 'head's up' consultations to clients as we spot issues in their markets and trends that may affect them - providing either challenges or opportunities as the case may be. Because we actively monitor the developments in many marketplaces, in several cases we have identified issues before our clients are fully aware of the potential impact on their industries or businesses.

For startups or new-to-market companies, we help them visualize how their products will be sold (or build off of their vision), anticipate the marketing, sales and public relations issues, and then build flexible marketing and public relations programs that can be adjusted quickly as sales develop.

Enduring success in marketing and public relations programs (tactical execution) is a result of high-quality, contextual content. Our deliverables are typically programs and messaging that are built on information extracted from both the clients' customers and our independent research. The content is then adjusted for use across both digital (web and video) and non-digital (traditional media, print, collateral) mediums. Caveat: One size does not fit all.

Our clients benefit from our 20+ years of experience in marketing and public relations programs for many forms of technology, construction and building products providers. This experience, backed by technical and sustainability credentials (BSME, LEED AP and experience with Solution Selling® methodology) provides our clients with rapid insights and actionable programs.